THE IDEA
The concept of HICKIES grew from a college student’s idea to a
pioneer product. The idea of HICKIES came about in 2003 while
Gaston stared at his favorite sneakers. He disliked the bow and
knot of traditional shoelaces and realized that he was not alone
there; laces are every parent’s nightmare and every athlete’s
hassle. Gaston felt there had to be a better way to fasten shoes.
The solution was so simple, an elastic lacing system that
connects each pair of eyelets fastening the kicks turning them
into slip-ons. For Gaston, the key to HICKIES was to create a
product that would change the way people wore their sneakers
forever.
A LABOR OF LOVE
There are two things Gaston is passionate about: his wife,
Mariquel and HICKIES. When first pitching the idea of HICKIES to
investors, Gaston continually received the same feedback, “You’re
too young, have too radical of an idea, and no business
experience.” This only fueled Gaston’s determination further. He
landed a job as an investment banker with the sole purpose of
getting the right business experience that would allow him to
bring HICKIES to life. Throughout Gaston’s time with JP Morgan he
continued to develop the foundation for HICKIES, he never gave up
his dream! Meanwhile, Mariquel was running a successful boutique
hotel which had grown to be the #1 hotel in Buenos Aires on Trip
Advisor. For 6 years Gaston pursued her, convinced they were
meant to be together
Please Visit www.Hickies.com to Get More information on this Product !!!